Hekemian Submits Revised Traffic Impact Analysis for United Water Development

Revised Traffic Impact Analysis reflects overall reduction in trip generation projections; observations indicate after-school pedestrian traffic mainly crosses River Rd. at signal.

A revised Traffic Impact Analysis has been submitted to the Zoning Board reflecting Hekemian's revised plans reducing the residential component of the United Water property proposed mixed-use development. In November, Hekemian submitted a revised site plan substantially reducing the scope of the residential portion from 221 units (40 set aside to satisfy New Milford's COAH low income housing obligation) to 24 fair market, low income housing units. 

The revised analysis —prepared by Dolan & Dean Consulting Engineers LLC of Martinsville —assesses the existing infrastructure in the vicinity of the site, identifies existing traffic patterns, and projects future traffic volumes. Also included is an assessment of future roadway and intersection conditions surrounding the site of the proposed development.

This revised analysis shows an overall reduction of 115 trips in total trip generation projections during peak hours for the supermarket, bank and residential portions of the development. This reduction is based mainly on the use of the recently released 9th edition of the Institute of Transportation Engineers (ITE) "Trip Generation." Earlier estimates were based on the 8th edition. The current Shop Rite was used for supermarket trip generation counts, since it is anticipated that it will be the supermarket occupying that space in the projected development.

In addition to the observations made in 2011, the revised analysis includes traffic volumes observed on various dates throughout 2012. The locations of the observations include the following intersections:

  • River Rd. and Main St.
  • River Rd., Demarest Ave. and Milford Ave./Cecchino Dr.
  • River Rd., and Madison Ave.
  • Main St. and Washington Ave.
  • Madison Ave. and Cecchino Dr.

According to the revised study, the 2012 counts along Main St. were balanced with the 2011 counts and used to adjust, or increase, volumes along River Rd. Observations were made during peak hours in 2012 on:

  • Tues. Feb. 14 (7 a.m.-9 a.m.; 2 p.m.-4 p.m.; 4 p.m.-6 p.m.)
  • Sat. Feb. 25 (11 a.m.-2 p.m)
  • Sat. March 3 (11 a.m.-2 p.m.)
  • Tues. March 6 (7 a.m.-9 a.m.; 4 p.m.-6 p.m.)
  • Thurs. April 19 (2 p.m.-4 p.m.)
  • Sun. Oct. 21 (11 a.m.-3 p.m.)
  • Mon. Oct. 22 (3 p.m.-6 p.m.)
  • Mon. Dec. 22 (2 p.m.-4 p.m.; 4 p.m.-6 p.m.)

It is noted in the revised analysis that Sunday peak hour volumes (11a.m. - 3 p.m.) are comparable to, or lower than, the volumes recorded during the peak hours of other days (7 a.m.-9 a.m.; 2 p.m.-4 p.m.; and 4 p.m.-6 p.m.).  

With regard to pedestrian traffic, a concern raised by many members of the public during the public questioning portion of the hearings, the study noted that during the 3 p.m. to 4 p.m. hour (when the high school lets out) a maximum of 12 pedestrians crossed River Road at Demerast Ave. According to the analysis, the majority of pedestrian trips across River Rd. occured at the signalized intersection of Cecchino Dr./Milford Ave.

The analysis states that "no substantial traffic" was assigned to Demarest Ave. because it is considered a "lower volume" road and terminates at Boulevard. The analysis determines that traffic is more likely to use Milford Ave. or Main St. rather than Demarest Ave.

Access driveways to the site will be provided at:

  • River Rd. opposite Demarest Ave.
  • River Rd. between Main St. and Demarest Ave.
  • Main St. opposite Washington Ave.
  • Madison Ave. north of Cecchino Dr.

Left-turn lanes are proposed at the approaches to the southern River Rd. and Main St. driveways.

Although the analysis indicates that the opening of the Elm Street Bridge, connecting Main St. to Oradell Ave., will likely generate traffic to a number of local streets, it is noted that the need to make a left-turn onto Main St. to access the site will discourage traffic. 

Ulises January 23, 2013 at 12:46 PM
Their traffic report is conducted by humans clicking on a counter, which goes against county rules. The town conducted a traffic study of the same location years ago and the town's numbers are way higher. Their reports continue to be flawed and those concerned citizens against this traffic by the high school keep on proving them wrong... SOD!
Lori Barton January 23, 2013 at 01:55 PM
If you Google Dolan and read all of her reports, you find that they are all the same. None of the developments ever increase traffic, according to her. She is hired by the developers and paid for by the developers to report what they want her to report. Her system is flawed. She looked at traffic on a Sunday at the United Water site, not at the existing ShopRite to gauge traffic impact. And what planet is she from to expect that Demarest Ave would not become a significant cut through? It terminates at Boulevard but Boulevard is the only other major north-south artery through New Milford. Does everybody going north or south stay on River Rd? No. MANY people use Boulevard instead of River Rd. Demarest Ave would become a very heavily traveled street. And Ulises is right: Dolan's method of counting traffic is not certified by the state. Isn't there a reason you always see the correct, certified traffic counters laid across roadways? If it wasn't necessary to provide accurate, certified results then it wouldn't be done. Dolan's report, like every other so-called "expert" that Hekemian has presented, is an embarrassment. In South Brunswick, members of the zoning board as well as the public were concerned that Dolan had only looked at the impact of one intersection. THIS APPLICATION WAS DENIED BASED IN LARGE PART DUE TO THE INCOMPLETE TRAFFIC REPORT. There is a history here. Google her.
TommyIce January 23, 2013 at 05:18 PM
Maybe no students crossed Demarest Avenue, but take a look and you'll see they WALK DOWN DEMAREST AVENUE. In the middle of the road because there are no sidewalks. In fact, none of the streets connecting Demarest Avenue and Main Street have sidewalks. How can you count traffic going past an abandoned, undeveloped piece of land and compare that to a 70,500 sq ft shopping center, 24 housing units and whatever else Heikemian plans to slip past our leadership.
David Bednarcik January 23, 2013 at 06:19 PM
What about the students that don't cross by the cross walk?
NewMilfDadMakinEndsMeet January 23, 2013 at 08:49 PM
Was this revised Traffic Impact Analysis presented at a recent ZBA meeting? On what date? Thank you.
NMmomKeepingItHonest January 23, 2013 at 09:11 PM
Has not been presented yet. Hey dad, say hi to your buds Lolita & Peace. (& jd, too)
miriam pickett January 23, 2013 at 10:30 PM
Smile. But seriously, anyone against this project needs to hear her misleading and often dishonest testimony. We don't know when she'll be testifying, but everyone of Hekemian's witnesses must be heard and then challenged.
NMmomKeepingItHonest January 24, 2013 at 12:49 PM
Hey,jd. Good morning to you too. Who said i was picking on anyone??? I just said hi to you and some of your "friends." Ya think maybe your a little paranoid????
NewMilfDadMakinEndsMeet January 25, 2013 at 06:23 PM
I beg your pardon Mom? I asked a question. I would like to know how Ann Picci had access to this information. I thought I missed a ZBA meeting. Keep your snarky to yourself, or don't jumble me in with your fantasty Patch league for haha points.


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