Amber Eichler of Bergenfield had never shopped at Cooktique (9 W. Railroad Avenue) in Tenafly. Now, she is considering purchasing some holiday gifts there.
Eichler entered her mother, Annette, in an online Facebook promotion presented by the Tenafly Business Improvement District this fall. Her mother won a $100 gift certificate from Cooktique’s owners, Al Cappellini and Cathy Mc Cauley. Amber found some seasonal gift ideas for her coworkers at the Shalom Yeladim Pre-School in Tenafly. Winning the gift certificate gave the Eichlers a reason to visit Cooktique, a kitchen and housewares boutique that also offers cooking lessons, she concluded.
The BID kicked off the Facebook promotion in September, inviting Tenafly residents and other social media fans to register online at Facebook.com/TenaflyNJ to win an assortment of grand prizes in addition to weekly specials. Tenafly businesses and restaurants participating in the promotion included Retro Fitness (103 N. Summit St.), Red Mango (24 W. Railroad Ave.), Celebrity Salons (8 S. Summit St.), Petite Paperie (31 Washington St.), Blue Star Burgers (35 Washington St.), Healthway Natural Foods (35 Riveredge Rd.) and Metro Golf & Fitness (145 Piermont Rd.) in addition to Cooktique.
“One of the goals of the promotion was to engage more people through our Facebook page to be part of the Tenafly community conversation about new businesses, great places to eat and events and happenings around town,” noted Bob Kutik, President of the Tenafly BID and the owner of Womraths Book Shop on Washington Avenue. In fact, the BID saw its Facebook fans grow from just over 200 to more than 1,300 during the 8-week promotion, an increase of close to 500%. “At the same time, we are encouraging people to take another look at Tenafly, to be part of the growing buzz about shopping and dining locally because of the convenience and the quality of local stores, service providers and restaurants, both newcomers and longtime favorites.”Emily Danz of Tenafly, a nursing student at Dominican College, was pleased to see the assortment of healthy snacks and natural products included in the gift basket she won from Healthways Natural Foods. Danz has previously visited the store for smoothies from Healthways’ natural juice bar, and was pleased and surprised to win. “The Facebook promotion was just one more way to promote Tenafly as a great place for shopping, dining and services,” added Healthways owner and BID board member Khalid Mansoor. “We wanted to add excitement to the experience and the Facebook promotion helped us do that.”
“Everyone loves a good contest,” concluded Jason Greenfest, the owner of Blue Star Burger, “and a good burger.”
For more information about the Facebook promotion, a complete directory of Tenafly businesses and restaurants or information about programs and services provided by the Tenafly BID, visit gotenafly.com. You can also follow news from Tenafly and enter future promotions at the BID’s Facebook page, Facebook.com/TenaflyNJ.